We are on a market research over this week as part of an interesting innovation exercise we are doing to redefine living spaces for an upcoming residential real estate project in Bangalore, India. The exercise is throwing up several surprises every day.
Yesterday, we visited several completed and upcoming projects in east Bangalore. What shocked me most was the similarity of homes across builders and locations. Every home, built by prestigious publicly traded real estate companies to local me-too builders, seems the same. It is sufficient to state that I feel most be called a pigeon hole. Towards the evening, I started to feel depressed. I have seen enough to state that there seems to be complete lack of spirit to innovate among the builders community.
Are we short of ideas? I do not think so. What else is prompting these builders maintain status quo. Like a MBA student from rural India once told me some years ago, ‘Why would anyone innovate when status quo feeds him?’ True.
There is a ray of hope. In our research, we are finding that there are over 35,000 flats for sale in east Bangalore and not many buyers. Clearly, many of the properties have been unsold for two to three years. If this trend continues, we should see redefinition of spaces within a residence. That would be good news.
We should see a flourish of innovative ideas take roots in the minds of architects, designers and builders. Kitchen would become a better place for the cooks, be it the lady, husband or the children of the house using them. A wet and a dry kitchen would be on offer. Living room would see less clutter. Bathrooms would be better ventilated and naturally lit. A plug-in room as a home office would be a standard feature. A water body inside the home with a kitchen garden integrated amid the concrete walls would brighten the house. Vertical gardens, rooftop gardens and balcony gardens should naturally be built in. Building automation would be far more mature. These and many more innovative ideas would all see light of the day. Such a day is not too far. I am certain.
Are We Short of Ideas? Are We Not Learning our Lessons in Creativity? What do you think?